CES 2023 Projector Highlights
Over the years, CES has shifted from being mainly product-focused to a platform where companies showcase future strategies. For example, Sony didn’t announce any TVs or audio products this year—instead, they highlighted their latest concept car.
Some major projector brands, like Epson and Optoma, didn’t have public product displays at CES 2023. Still, a few notable projectors were introduced at the show.
Hisense Leads the Way
Hisense had the largest projector presence at CES 2023. As the pioneer of the “Laser TV” category, Hisense continues to push forward with ultra-short throw smart laser projectors designed to replace traditional TVs. These often come with ambient light-rejecting (ALR) screens.
New Announcements from Hisense:
Four new Laser TV and Laser Cinema models
A Smart Mini-Projector designed for casual or first-time projector users
(Read more in the 2023 Hisense Laser TV and Cinema Lineup article)
World’s First 8K Laser TV – Hisense 120LX
Hisense also unveiled the world’s first 8K Laser TV, the 120LX, publicly demoed at CES. (Samsung also announced an 8K Premiere UST projector in a private event, but it wasn’t shown on the floor.)
Key Features of the Hisense 120LX:
Native 4K UHD DLP chip (.94″ DMD) with Texas Instruments’ XPR tech for 8K onscreen resolution
Supports 8K@60fps and 4K@120fps
Larger chip offers better contrast and black levels
TriChroma laser light source with 4000 lumens
Covers 100% of BT2020 color space
Produces 400+ nits brightness on a bundled 120″ ALR screen
Dolby Vision, IMAX Enhanced, and Harman Kardon audio system
Audio supports Dolby Atmos and DTS Virtual:X
While the unit shown wasn’t the final version, Hisense confirmed a production model would launch by 2024.
BenQ at CES 2023 – Simplified Summary
We visited BenQ’s suite at the Venetian and were impressed with their latest projector lineup. BenQ is known for delivering high performance at competitive prices, and this year’s new models continue that tradition.
BenQ HT2060
1080p resolution with a 4LED light source
Covers 98% of Rec. 709 color gamut
Designed for cinematic viewing and gaming
16ms input lag at 1080p/60fps
1.3x zoom lens and vertical lens shift for flexible setup
BenQ HT4550i
A higher-end successor to the popular HT3550
Features a 3,200 ANSI lumen LED light source
Covers 100% of the DCI-P3 color gamut
17.9ms input lag, great for gaming
Includes horizontal and vertical lens shift
Early impressions: excellent color and picture quality, even in ambient light
Could compete with premium models like Sony XW5000ES and Epson LS12000
BenQ GP500
A 4K Smart Projector with 4LED light source
1500 ANSI lumens and 100% DCI-P3 color gamut
Includes smart installation features:
Autofocus
Auto 2D keystone
Screen fit
Object avoidance
Features a treVolo 4-driver sound system with 360° audio
Combines strong visuals, smart functionality, and quality sound
We’re excited to test these new BenQ models soon, especially with their promising mix of performance, smart features, and value.
XGIMI at CES 2023
XGIMI showcased its lineup of smart projectors at CES 2023. Although still relatively new to the U.S. market, Projector Reviews has already tested several of their models—including the HORIZON Pro, Halo+, and AURA ultra-short throw—and found them impressive.
XGIMI MoGo 2 Pro
New compact 1080p LED projector
Weighs just 2.2 lbs
Delivers 350 ISO lumens
Includes built-in battery and Harman Kardon sound system
Supports HDR10 playback
Just like the Halo+, it features XGIMI’s AI-powered setup tools:
Auto Keystone Correction
Auto Focus
Intelligent Obstacle Avoidance
Intelligent Screen Alignment
These features work together to make setup fast and effortless.
AWOL Vision at CES 2023
AWOL Vision was among the newer projector brands with a booth at CES 2023, showcasing several models including the LTV-3500, LTV-2500, and Vanish Laser TV.
LTV-3500
4K ultra-short throw (UST) smart projector
Triple-laser light source
3,500 lumens brightness
Covers 100%+ of the BT2020 color gamut
Supports 3D playback, which was demonstrated with Avatar on the show floor
Delivers a bright and vivid image even in ambient light
Vanish Laser TV
A complete system including:
The LTV-3500 projector
A motorized ALR (ambient light rejecting) screen
A smart cabinet
Designed as an all-in-one home entertainment package
AWOL Vision impressed with its focus on premium features and convenience, and we look forward to reviewing the LTV-3500 in more detail.